Racing is a Growing Sport
Every way you look at it, racing is the fastest growing sport worldwide. Over the last five years, growth in motorsports attendance more than tripled that of Major League Baseball, the NBA, the NFL and the NHL combined!
Did you know:
Attendance is up 65% since 1995.
Racing has the longest season in professional sports.
Network & cable television ratings have increased a remarkable 20% over the same period while NFL and NBA ratings remained flat and Major League Baseball ratings actually declined by 20%.
Sales of motorsports licensed merchandise has doubled since 1997 to $1.5 billion.
Racing has the most brand-loyal fans in all of professional sports.
72% say they avidly buy sponsors' products, double the rate of NFL or NBA fans.
More Fortune 500 companies participate in racing than any other professional sport.
Race fans are 48% more likely to purchase a product associated with motorsports.
45% of race fans will try a brand for the first time because of its motorsports association.
2006 Sponsorsip Tailgate Party
The ACDelco Las Vegas NHRA Nationals was the site for the 2006 Hartley Racing Sponsorship Tailgate Party. Over 100 people turned out for the party under the big tent. With seating right off the track, there was not a bad seat. Everyone could "Feel the Power" up close and personal. Joe Hartley had some great passes and only .05 seconds kept our racing team from the finals. Be sure to visit our photo album to see all the fun and excitement of sponsoring this race team!
Sponsorships
Corporate involvement in auto racing is more than just a sticker on the side of a car, much more. Sponsor placements are better executed in motor sports than virtually any other venue! There are many different levels of sponsorships available. From customized options for individual races to full sponsorships. The Hartley Racing Top Fuel Dragster can boldly display your company’s color scheme and advertising message. Your logo can also appear in a prominent position on the driver’s suit and helmet providing maximum exposure whenever the car or driver is photographed. Additionally, our big-rig team transporter is seen by millions as it travels to and from the track, representing yet another highly visible advertising opportunity.
Corporate Hospitality
Corporate involvement in motorsports is far different than leasing a sky-box at a major arena. As a team sponsor, you are given access that is unprecedented in the world of professional sports.
Think of talking with the head coach of an NFL team who would make it a point to come by and visit with you and your corporate guests at legnth, in your hospitality area. Or visiting the teams locker room minutes before the game starts. Picture Major League Baseball players calling on your corporate hospitality area, meeting and chatting with your guests, posing for photos with you, your guests and signing personalized autographs.
This happens at NHRA racing events many times throughout the year. And you could be an integral part of it.
Up Close and Personal with Racing Machinery
You're not kept separate from the event you're promoting, you're an integral part of it. You receive personal guided tours of the teams garage and work areas. You get to see and intimately know the inner working of a race team and get up close and personal with exotic racing machinery few will ever get this close to, on the day of the race itself.
Our driver and crew chief will make it a point to visit you, in the hospitality area. They are more than willing to talk and visit with you and your corporate guests.
And that's just what happens during race weekends. Other benefits include:
Driver Presentations
- Display of the Hartley Racing Top Fuel Dragster or other racing equipment is available.
- Driver visits to your corporate headquarters, or other corporate facilities.
- Technical presentations by team engineers and designers to members of your staff.
- Business presentations by team owners and managers, people who know what succeeding in a highly competitive, fast paced and highly pressurized environment is like.
For more information, or to discuss your individual needs in depth, contact Shelli at 800.228.6318 ext. 623. See how we can increase your corporate awareness.
Plan a day at the races!
Levels of Sponsorship
Race-Day Hospitality Events
We help with every aspect of this powerful marketing tool, from catering, driver appearances and pit row tours.
In-House Corporate Events
Sponsorship benefits extend off the racetrack. You can arrange to have the racecar displayed at your company event. Have people's photos taken behind the wheel for an even-more unforgettable experience.
Advertising Campaigns
We can help you leverage your sponsorship by integrating it into your other marketing campaigns. Additionally, our big-rig team transporter is seen by millions as it travels to and from the track, representing yet another highly visible advertising opportunity.
Sponsorship Opportunities
Here are just a few of the sponsorship opportunities we offer:
Potential designation as an Exclusive Partner of the race sanctioning body.
Dragster Sponsor.
Sustained TV coverage from February through November on ESPN2.
Broadcast, Print and Interactive Media Exposure through signage, banners and ads at races.
Hospitality Suites and tickets for VIPs, Business Partners, customers or hot prospects.
Pit-side hospitality with webcam in the pit area and dragster so you can get up close and
personal with the crew and driver.
Presence on the NHRA website which has over 600,000 unique visitors monthly.
Exposure in National Dragster magazine with nearly 350,000 avid weekly readership and
listing in each Souvenir Fan Guide.
Access to NHRA Databases.
Copyright © 2006